Forecasting the Adoption of E-Books Essay

Question 1 The size of the market for e-books in the long 293. 7 billion x 46. 7% x 8% = 10. 973 one million million million (Total US population x serving of US population indication literature x Percentage of handed-down paper books purchased online in 2003) It bequeath take 10 years to reach 95% penetration of the voltage market. Question 2 I predict that the sale of the e-book when it first became usable is 0. 751milion (pm) (Assumption each innovator buy one book. ) Question 3 The long run total bridal of e-books would be 10. 973 million.(Total US population x percentage of US population empathiseing literature x Percentage of traditional paper books purchased online in 2003) Question 4 I do reside the market for e-books hunt down to be guided by imitators rather than innovators. harmonise to the table above, I found that the weighted average for e-book of q (0. 0684) is larger than p (0. 2990). In addition, the word of mouth takes an all-important(a) role in th e adoption of e-books. The information about the e-book from the innovators contribute much to the adoption of e-books since nation tend to intermit to smorgasbord their old reading habit.Question 5S(t)=p+(q/m)N(t-1)m-N(t-1) class 1 0. 0684+(0. 2990/10. 973) X (0)10. 973-0 = 0. 751 million Year 2 0. 0684+(0. 2990/10. 973) X (0. 751)10. 973-0. 751 = 0. 908 million Year 3 0. 0684+(0. 2990/10. 973) X (1. 659)10. 973-1. 659 = 1. 059 million Year 4 0. 0684+(0. 2990/10. 973) X (2. 717)10. 973-2. 717 = 1. 176 million Year 5 0. 0684+(0. 2990/10. 973) X (3. 893)10. 973-3. 893 = 1. 235 million Question 6 The adoption of e-book will be very(prenominal) distinct from digital medicament obtained online. The adoption of e-books face more challenges when comparing to the adoption of digital harmony.To nigh of the listeners, there is not much difference in experience amongst listening to a song from an iPod and a CD player. Therefore, they have a relatively low switching woo and more wil ling to change their habits. On the contrary, to most of the readers, it is definitely very different from reading an e-book to reading a printed book. The feelings of holding a printed book and flipping over a strong-arm book are irreplaceable. So readers are loyal to printed book and hesitate to switch from traditional books to e-books.Hence, it is reasonable to predict that the pace of adopting digital music is faster than the pace of adopting e-books. Question 7 I think two of the attitudes about reading and purchasing e-content have changed a lot in recent years. In the old while, people could read e-content via PC only. Nowadays, people are able to read e-content through various mobile devices. Therefore, they make it more time on reading e-content especially during leisure time and even commuting time. How incessantly, the quality of the reading effort is diminishing as the overload of e-content available on Internet.In addition, people tend to imprecate more on the e-c ontent since it is very convenient, environmentally friendly, high mobility and high accessibility. For the attitude about purchasing e-content, more people are willing to right for the e-content in recent years. The advanced online payment system plays an important role. state feel more secure and also convenient when dealing online ever than before. Moreover, more well-known and large-scale publishers offer more choices of e-content for readers. Besides, in the uninfected of the prevalent of mobile device, people have more time and chances to read the e-content regardless of the time and places.Thus, people are more willing to pass off on e-content than before. Question 8 The hardware plays a paramount important role in the adoption of e-books. No matter how amazing the e-content is, the e-books would not be popularized if the hardware were not user-friendly. However, a good hardware is very likely to boost sales of the e-books. It is because the hardware is a fixed cost whi le the e-books are the variable cost to the readers. A portable hardware with proper size of monitor and high capacity is very lovable to the readers.They no longer need to neither carry the bulky printed books nor forego some places for storage. Moreover, the hardware enables readers to read comfortably when comparing to read via PC or smart phone. It is good for the readers eyes. Last but not least, the hardware contributed to protecting the environment as it saves much paper. Only when the hardware preforms give way than the tradition printed books, the adoption of e-books will be success. Question 9 I do expect the size and also the intention of diffusion are quite different globally as compared to the linked States.The size and the chassis of diffusion depend on many factors. Population, culture, attitude to new products, applied science and even literacy could be one of the variables of the size and pattern of diffusion. Take Africa as an example though the population s ize of Africa is much larger than The united States, the potential size of the market for e-books must be obviously different from the United States. So it is not difficult to understand that the size and pattern of diffusion of various places will not be similar to the United States.