ASSIGNMENT Example | Topics and Well Written Essays - 1000 words

Assignment Example Users can then withdraw money from their NationHela cards using the readily available mobile phone money transfer schemes. Alternatively, a user can pay for purchases using the loaded NationHela card at outlets that accept debit cards. Using a NationHela debit card is extremely convenient for most people as it eliminates the risks involved in carrying cash. One does not also need to go to the bank for each withdrawal since the system allows users to withdraw money through their mobile phones. NationHela is the best money transfer method, for Kenyan freelancers to use in receiving money from abroad because it is dependable, trustworthy, and versatile. The advert is trying to sell NationHela as dependable way of receiving money from abroad and does so in a manner that psychologically and visually convinces the reader. It employs factors such as symbolism, color, and psychological manipulation. The African people have always visualized the dollar as a symbol of financial freedom and ema ncipation from poverty. Portraying the money in US dollars plays with the reader’s mind such that it gives the impression of added wealth. This way, a reader is convinced that they are going to experience the much needed financial liberation if they use the NationHela card. Therefore, NationHela is a dependable way for freelancers to improve their financial status. Color plays a significant role in conveying messages. The lady in the picture is wearing a pink top, pink necklace, pink earrings, and a blue pair of jeans. In addition, she is carrying a black and white stripped handbag and portrays an image of a successful, well-groomed woman. These features influence the female customers to think that using NationHela will give them success in life. Pink is a symbol of feminism mostly associated with affluence. The use of pink works on the psychology of potential female customers. It convinces them that they will be able to acquire beauty and style with the money received via Na tionHela. A handbag is a lady’s accessory that primarily carries money among other things. The handbag in the advertisement consists of black and white. Black symbolizes wealth and power in Western culture (Symbolism of color. Using color for meaning) whereas white symbolizes simplicity and precision. Therefore, a combination of the two colors on the handbag implies that the woman is carrying power and wealth and that this wealth has been obtained in an effortless and precise manner. A blue NationHela debit card is included at the bottom left corner of the advert. People perceive blue as â€Å"trustworthy, dependable, and committed† (â€Å"Color: Meaning, Symbolism and Psychology†). Thus, the blue debit card together with the symbolism of other colors in the advert give the impression that NationHela is a trustworthy venture for freelancers, making it the best money transfer method. A lucrative commercial also employs the right models to portray the intended mes sage correctly. The advert uses two models, a male and a female. The female model has a pleasantly surprised look on her face, seems extremely happy, and looks back at an outstretched hand holding 500 US dollar notes. It looks as if like she was on her way to a different place before a hand holding cash beckoned her. The other model’s appearance is not fully shown with only the hand appearing in the picture. In spite of this, one can deduce