Colgate-Palmolive :: Business, Competitive Prices, Innovation

Companies are not sufficient to succeed without having a strong branding and pricing strategy. Colgate-Palmolive has managed to build a strong brand name and offer warlike prices. Innovation is a key factor in the Colgate strategy. This reputation will take a look at Colgate-Palmolives product positioning and life cycle. This paper will also discuss the branding relationships and pricing methods. Positioning and liveliness Cycle jibe to Keller and Kotler (2009) positioning is the act of designing the compeverys offering and image to occupy a distinctive place in the minds of the target market. Colgate-Palmolive has remained a leader in the oral health conduct industry. The beau monde has remained a leader by concentrate oning on innovation. According to Sekar and Thomas (2008) throughout the past two decades, the development of fresh products has been a popular marketing strategy for many firms. The company hires marketers and consumer insight professionals to focus on market trends and customer insights (Drug Store News, 2008). The company uses the information install to develop new products to attract new customers. Innovation and communication has been at the heart of the companys growth strategy (Economic Times, 2011). Colgate-Palmolive offers a revolution of products. They offer a line of oral health care products for any need. According to Checkout (2011) in difficult economic times Colgate has continue to offer the consumer the reassurance of a market leading brand at competitive prices and attractive promotions. The brand is one of the most trusted names in the oral health care industry. Having a large variety of acknowledge brands and products provide the company with a competitive advantage (Yahoo Finance, 2011).Since the company has a strong focus on innovation the company may slang lower growth in sales when they release a new product. The company as a whole is in the maturity stage. The company has remained strong and st eady so there has not been much fluctuation. growth and Branding RelationshipsThe company focuses on what consumer trends and needs are. The company does extensive look for to develop new products that customers will want. The companys focus on the consumer has helped the company become a familiar and trusted name. According to range Drug Review (2010) brand is an influential part of the shopping equation.