Marketing Plan for Chick-fil-A Essay

IntroductionEstablishing a marketing plan to bring in a naked as a jaybird serving to an cheek requires extensive analysis and reviews of its competitors. An organization affects to review the pros and the cons of any new attend to, especi eachy when the organization is before long growing nationally. In this paper, Team A exit provide a basic overview of Chick-Fil-A. Team A result bring in a sales pitch service for Chick-fil-A, including a SWOTT analysis, the importance of Marketing, and the marketing approach it should take to run service.Chick-fil-A OverviewChick-fil-A is a company that was founded by S. Truett Cathy in 1946, which is privately held and family owned. The company work 39 states, 1,500 locations, including their headquarters stationed in Atlanta, GA (Chick-fil-A, 2012). Chick-fil-A mission teaching is guileless but strong To be Americas best swift-service food for thought establishment at captivating and maintaining helps (Chick-fil-A, 2012). Chick- fil-A has a huge variety of specialty chicken ground products such as, a variety of chicken sandwiches, wraps, nuggets, salads, desserts, and now breakfast. Chick-fil-A has a few signature products that include their famous chicken sandwich, signature lemonade, as rise up as products with their different logos and characters for personal use such as clothing, cold and hot beverage mugs, books, and home and office supplies.Description of crude ProductChick-fil-A is more than a restaurant, it has become a cultural next similar to the Starbucks and Chipotle franchises, which focuses on a healthy fast food options and boasts family congenial environments, it would be beneficial to run a pitch shot service that focuses on families and organizations. Chick-fil-As new product offering should be a family surface meal which can include various selections of our current options. This new family meal approach opens up the types of services provided and come forwards the company in another course of instruction when it comes to be fast food restaurant competitor. Not only would Chick-fil-A report to show the importance of family but it represents a strong tie to the organizations value and opens up the competitive market for the culture based following that has been established.SWOTT synopsisStrengthsChick-fil-A size and strengths gave the company an opportunity to offer customers a expedited option to brook the vocation in the workplace and busy sites. Chick-fil-A is family orientated and kid friendly restaurant. For fast service and pitching, Chick-fil-A offers online order and catering delivery service to their customers. In 2010, Chick-fil-A system sales reached a $3.5 billion. The companys product statement offers a variety of delicious products that can fit a match and healthy diet.WeaknessesChick-fil-A Incorporation had to voluntary removal 1.5 million of the Planet denudation electric shavers Meal premium from its restaurants in 2011. The kid s meal had the planet toy attached to bottom of the suction form which a small child could easily remove the toy and go under it their mouths and swollen casing injury, (Chick-fil-A Recalls Kids Meal Premium, 2012). The cause of the reminiscence caused the corporation money, however, it earned consumers respect because it the safety of their family was put first. Chick-fil-A redesigned the product to be kid friendly by making the pieces larger and keeping at bottom the same theme.OpportunitiesThe opportunity for other restaurants to capitalize on the food assiduity is with introducing new products, inter replaceable McDonalds with the McRib and Wendys with the Spicy Chicken Salad. However, Chick-fil-A has stayed a head of the game with launching new products such as the new spicy Chick-fil- A sandwich and introducing the healthiest kids meal, the Grilled Chicken Nuggets.ThreatsThe fast food chains such as McDonalds, Burger King, or Wendys argon a major threat to Chick-fil-A. Ma ny of these chains are currently introducing healthier menu options which can potentially cause Chick-fil-A the inability to grow in certain areas. Although, in that respect are differences between Chick-fil-A and these fast food chains, there are other restaurants service consumers healthy meal options such as Veggie Grill.Even if TrendsAmericas current curve of a healthy eating lifestyle will allow introduce a fast-food franchise that offers delivery service for consumers with minimal time. Chick-Fil-A will cave in more ways to position assets to improve the majority of their restaurants with the intentions to improve patrons satisfaction and present a complete service that evermore will produce an abundance of r notwithstandingue.The Importance of MarketingMarketing plays an central role in Chick-fil-A overall success as it affects the positioning of business strategy of the products to the consumers. While managers may have an eye on the subsisting products and sales, prof its, and market share and how well Chick-fil-A growth it continues to meet the companys goal and expectation by developing the products that customers want, making products readily purchasable to the consumers, and promoting products and service that will outlast its competitors.Marketing Research ApproachChick-fil-A already counts with a great number of customers nationwide. The purpose of the new service that will be offer by the company is to retain and attract even more customers to our restaurants. The positive results of the project will help the company to stretch out to more cities inwardly the U.S. to reach more customers. Considering the already existing customers, that already like the food and service that is offered at Chic-fil-A, they eventually would want to wait on a change that takes that food and that service to a different aim of quality. Those changes in product and operations make things more convenient and favorable for consumers. At Chick-fil-A, we want to let the public know the new delivery service that will facilitate customers to eat food from Chick-fil-A without having to go to the restaurant.The separate of consumers that the organization will target is those that usually are in need of fast food or that their busy schedules do not authentically have the time to go pick their lunch. Most working professionals are groups that are likely to have their food deliver to their work place or office, especially in places like Los Angeles and other big cities where obese traffic, busy streets, and congested freeways is an issue. Also, for those who do not have the time to cook, like walking, or driving at night, a delivery service is a solution to their problem.In smaller cities delivery service is an attractive service for customers, specially, if shopping centers or restaurants are far away from the populated areas. In comparison to most fast food restaurants, which do not offer a delivery service, Chick-fil-A will be taking a t rample forward from its direct competitors. Finally, we will complete a competitor analysis. We will research the kinds of services our competitor offer and whether or not they focussing for their delivery services. We will explore their online ordering and time frames between the orders being placed and delivered and will the order be free if it is not delivered within a specified time frame.ConclusionAs a secure in the fast food industry for years now, we strongly recall in the marketing techniques and branding that Chick-fil-A has been known for however, the company is not against change and recognize room for growth. The choice, as outlined above, to establish a delivery service should prove to be profitable and increase customers in all our markets. Our marketing plan provides complete coverage on how we plan to escape and introduce the change to all of our stores. We are confident that the delivery service will yield the expected results for Chick-fil-A for years to come.R eferenceChick-fil-A. (2012). Retrieved from http//www.chick-fil-a.com/Company/Highlights-Fact-Sheets Chick-fil-A Recalls Kids Meal Premium. (2012, February). QSR Magazine . Retrieved from http//www.qsrmagazine.com/news/chick-fil-recalls-kids-meal-premium