apples got juvenile spirit for iPhone, iPad By Scott Martin, USA TODAY orchard apple trees iPhone and iPad are forming the hottest clique at the nations tall schoolings. Owning the trendy devices runs high on the list of wants for teen eldrs, according to a recently released analyst report.The teen demographic is a everyplacecritical component of long-term get onth in the mobile market, and orchard apple tree is taking its lead in medicinal drug and leveraging it in the mobile category, noted Piper Jaffray analyst Gene Munster.Piper Jaffray messed 4,500 students, finding 37% fancy to buy an iPhone in the following half dozen months. Already 17% of those asked declare an iPhone, compared with 14% in a similar study a year ago. The average age of those surveyed was 16.6 years. The survey said 22% of students own a lozenge computer, and 20% plan on buy one in the next six months. This is a positive for apple effrontery the iPads dominant mail in the tablet market , Munster noted. Its no small secret, of course, that Apple has planted its computers in the teaching method market over the years by offering discounts to incur its position. Apples been the No. 1 brand for students, says Forrester explore analyst Sarah Rotman Epps. Apple has made aggressive inroads in the preparation market. That market has too been highly coveted by Hewlett-Packard and Dell.
The drive: Students are the least(prenominal) likely to switch brands as they grow older, Epps says. Youre buying brand influence for life. The Piper Jaffray survey found 86% of students already own an iPod, down from the 92% reported a year ago. The survey noted iPod ! habit has fallen as phone-based music has risen. Among those asked, 53% said they listened to music on their phone, compared with 34% a year ago. If its all indication of where young person interests lie, the survey found that only 11% of students own an e-reader such(prenominal) as Amazon.coms Kindle device. And such devices are hardly in the popular circles at school: 6% stated they plan to purchase an e-reader within the next six...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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