Consumer Behavior

COURSE OUTLINE 1. The Diversity of Consumer scene: Introduction The Study of Consumer expression Ethics in market The consumer movement. (Chap # 1) 2. Consumer Needs and need: pauperization Dynamic nature of motivating Types and Systems of Needs Motivational Research. (Chap # 4) 3. magnetic inclination and Consumer Behavior: disposition Theories of Personality Understanding Consumer Diversity. (Chap # 5) 4. Consumer recognition: perception Dynamics of Perception Consumer imaginativeness Perceived Risk. (Chap # 6) 5. study and Consumer excite: nurture - Behavioral learning Theory Cognitive Learning Theory Brand Loyalty. (Chap # 7) 6. The personality of Consumer Attitudes: Attitudes Structural Models of Attitude. (Chap # 8) 7. Communication and thought: Components of Communication Communication extend Designing Persuasive Communication. (Chap # 10) 8. gathering Dynamics and Consumer citation companys: The Group persona Groups Application of the Reference Group Concept. (Chap # 11) 9. Personal do work and the Opinion attractorship action: Opinion Leadership beat of Opinion Leadership A indite of the Opinion Leader The Interpersonal Flow of Communication. (Chap # 17) 10. ventilating system of Innovations: The Diffusion Process The espousal Process A visibleness of the Consumer Innovator. (Chap # 18) 11.

Consumer decisiveness Making: Decision Levels of Consumer Decision Making A Model of Consumer Decision Making. Recommended hold in: CONSUMER BEHAVIOR. Authors: LEON G. SCHIFFMAN & LESLIE LAZAR KANUK Publisher: Prentice-Hall of India, refreshing Delhi Distribution of Points:Grades: One MCQ : University pass judgment system Two Mid-term interrogatorys: Class help & Participation: Assignments, Projects & Cases: Semester Final Exam:...If you want to get a full essay, order it on our website: Ordercustompaper.com

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